Category: Internet Advertising, Marketing and Publishing | show me more
1 Goldington Road
Landline: 01234 2...
email marketing, internet marketing, web videos, digital marketing, content marketing, custom publishing
Inbound Marketing Agency
Equinet Media is a content marketing and custom publishing agency for owner managers of SMEs who have lead generation as one of their many responsibilities or only have a small marketing team.
We provide really useful guidance on how you can use new media to market your business and show you how to do it yourself. We are there to help if you want to outsource any part of a project or campaign.
Effective marketing today is about engaging your market with relevant information and educational content in interactive environments. We show you how to achieve that using web video, content marketing, email marketing and custom publishing.
We help position your company as the 'go to guys' in your market so whenever there is a requirement you are always front of mind.
Content marketing is creating and sharing a sustained flow of valuable content with prospects and existing customers in order to keep them engaged and make more sales.
The principle objective is to generate opt-in permissions from contacts allowing you to provide interesting, informative and compelling content without directly selling to them.
In this way you will cultivate relationships built on trust and relevance putting you in pole position when a requirement arises.
These days people expect engagement through a myriad of different platforms including social media, eNewsletters, video podcasts, white papers...the list goes on!
The quality of the content that you distribute has a direct correlation to the volume and 'stickiness' of the traffic you will attract back.
Video marketing will make your business more visible
Ten years ago business was asking 'do I need a website?' Now it's not a question you'll hear too often. The same is going to be true for video marketing, only it is happening much faster with the rapid roll out of mobile.
Research from Cisco shows, given the choice, most people will choose to view something before reading about it. What they won't do is watch for long. In an age when information overload is a common problem, a two minute fim can make the difference you need.
Video Marketing is a viable option for any business today
Until recently a lack of bandwidth and the considerable cost of video production made it a non starter for most businesses. But today, with universal broadband, affordable video production and intelligent streaming, it is a viable and attractive opportunity for any company.
This format can tell a complex story in a way that other media simply cannot. Well executed, it will make your business proposition more visible and engaging, so you will generate more interest, leads and sales.
But gaining the kind of knowledge, resource and skills required to do it right can be a challenge. Before you invest in the equipment, hire in the talent or outsource to an video production company there are questions you should ask.
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